Kuala Lumpur, 15 January 2021 – The Institute for Democracy and Economic Affairs (IDEAS) rolls out a five-year strategy 2021-2025 aiming to become a premier research-based independent think-tank in the region with vast network and collaboration in both Malaysia and South East Asia.
The IDEAS Strategic Plan 2021-2025 outlines 11 goals which include developing deep expertise in democracy and governance, economics and business, social policies and public finance bolstered by strong communication and advocacy plan, as well as improving internal governance and human resources development.
Founded in 2010, the think tank will harness technology as a tool for civic empowerment to increase the impact of its policy change approach.
To implement the future-focused strategy, IDEAS on 1st January 2021, appointed Siti Nurbaiyah Nadzmi as Chief Operating Officer and External Relations Director to lead the overall operations and strengthen communications and branding. Siti Nurbaiyah is a communications specialist with 30 years’ experience in government, corporate and journalism sectors.
Tunku Zain Al-‘Abidin Tuanku Muhriz, Founding Chairman and President of IDEAS commented, “I’m pleased to welcome Siti Nurbaiyah to the team and look forward to her contributions towards making the Strategic Plan a success”.
Tricia Yeoh, CEO of IDEAS, commented, “IDEAS has already accomplished a lot over the last decade and more, and I am excited at the prospects of what the next five years hold. With Siti Nurbaiyah’s vast experience in communications, we will augment our strong public policy research messages to reach an even wider public audience.
Malaysia is at a crossroads itself, and there is so much work ahead to restore democratic institutions, ensure strong governance reforms, and boost our economic competitiveness. I look forward to working closely with Siti Nurbaiyah to bring IDEAS to even greater heights.”